Sentiance

 Vincent Spruyt

Hyper-personalization in retail through AI and behavioral science

A big European supermarket chain that provides a digital brand loyalty experience through an app which serves coupons to customers. The goal of the project was to increase user satisfaction and coupon redemption rates by personalizing the end user experience. Through the Sentiance AI platform, users were able to opt-in into a track where their lifestyle, habits, preferences and routines are automatically discovered and learned from smartphone sensor data. Those insights are then used to hyper-personalize the app experience, turning the app into a digital assistant instead of a marketing tool. The combination of AI to extract those insights from the raw sensor data, and behavioral psychology to turn those into actions, proved crucial to this use case.